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22

01

An overview of our business

Trudon operates in Johannesburg, and has six other branches in

South Africa. It has over 65 years of communication experience.

Trudon has four subsidiaries, Leads Machine (100 percent), Kompare

(55 percent), Connecto (100 percent) and TDS Namibia (75 percent).

Leads Machine

Leads Machine is a social media

company primarily focused

on providing SME customers

with a full digital offering.

Leads Machine’s mission is to

help businesses grow online

by enabling better digital

experiences.

Connecto

Connecto is responsible for the

development of an online social

media directory and acts as

the innovation hub for Trudon’s

digital products, including

Yapp – the online chat-based

marketplace for SMEs.

TDS Namibia

TDS Namibia is a joint venture

with Namibian Telecoms to

produce the

Yellow and White

Pages

directory listings for

Namibia. These have been

supplemented with some of the

new digital offerings such as

online

Yellow Pages

.

Kompare

Kompare is an online comparison

marketplace (website, mobile site

and application) where consumers

can search, compare and buy

a wide range of business and

consumer products from hundreds

of online South African retailers.

Trudon is a local

advertising and

marketing organisation

that provides and

services and digital

solutions to local

businesses.

Trudon, the publishers

of the

Yellow Pages

,

delivers the best

commercial search

in South Africa and

affordable, effective

advertising and

marketing options to

the SME and corporate

market.

Differentiating factors

> long-established relationships with SMEs

> largest SME customer base

> partnerships with global over the top players to provide

exclusive solutions to the South African market

> wide range of both digital and print offerings at a variety

of price points

Products and services

Traditional media

> print media

> telephone number enquiries

Digital marketing

> online search

> WiFi advertising

> social media

> e-commerce

> digital market places

> presence management

Who is

Telkom

– continued