22
01
An overview of our business
Trudon operates in Johannesburg, and has six other branches in
South Africa. It has over 65 years of communication experience.
Trudon has four subsidiaries, Leads Machine (100 percent), Kompare
(55 percent), Connecto (100 percent) and TDS Namibia (75 percent).
Leads Machine
Leads Machine is a social media
company primarily focused
on providing SME customers
with a full digital offering.
Leads Machine’s mission is to
help businesses grow online
by enabling better digital
experiences.
Connecto
Connecto is responsible for the
development of an online social
media directory and acts as
the innovation hub for Trudon’s
digital products, including
Yapp – the online chat-based
marketplace for SMEs.
TDS Namibia
TDS Namibia is a joint venture
with Namibian Telecoms to
produce the
Yellow and White
Pages
directory listings for
Namibia. These have been
supplemented with some of the
new digital offerings such as
online
Yellow Pages
.
Kompare
Kompare is an online comparison
marketplace (website, mobile site
and application) where consumers
can search, compare and buy
a wide range of business and
consumer products from hundreds
of online South African retailers.
Trudon is a local
advertising and
marketing organisation
that provides and
services and digital
solutions to local
businesses.
Trudon, the publishers
of the
Yellow Pages
,
delivers the best
commercial search
in South Africa and
affordable, effective
advertising and
marketing options to
the SME and corporate
market.
Differentiating factors
> long-established relationships with SMEs
> largest SME customer base
> partnerships with global over the top players to provide
exclusive solutions to the South African market
> wide range of both digital and print offerings at a variety
of price points
Products and services
Traditional media
> print media
> telephone number enquiries
Digital marketing
> online search
> WiFi advertising
> social media
> e-commerce
> digital market places
> presence management
Who is
Telkom
– continued




