78
03
Performance
Human
capital
– continued
Talent attraction
Bright Young Minds
Our BYM programme offers
an innovative, disruptive
recruitment approach that
proved successful in selecting
forward-thinking, visionary
interns. The internship is
advertised on digital and
social media, and potential
candidates can apply by
completing knock-out
challenges and a YouTube
video response to a business
challenge. Following this,
candidates participate in an
intensive three-day selection
process that includes a
presentation to exco.
The culmination of our 2016
inaugural BYM programme led
to the permanent placement of
seven interns into the business
with effect from 1 March 2017.
In their permanent capacity,
these interns are structured
as an internal consultancy unit
to provide innovative thinking
and millennial perspective to
key strategic projects across
the business. The unit, housed
under the chief of human
resources, assists in ensuring
enhanced concentration of the
BYM skills and focus on project
delivery and execution.
Our Future Mind
Summaiyah Adamjee
(27)
> BCom Law , BCom
Economics and
Econometrics, Certificate
in Photography
> “I live by the words of
Ellen Degeneres ‘Be kind
to one another’”
> “We need to invest in
youth development and
education to shape
our future”
Future Minds
Round two of our graduate internship programme adopted an anonymous
gamified digital challenge targeting millennials across a variety of digital
platforms. This year’s programme, branded Future Minds, experienced a
23 percent performance increase, with in excess of 47 000 hits to our
application site. Candidates gained access to the application process
by completing of a brainteaser; applicants then attempted a number of
increasingly high-intensity online challenges and completed a 60-second
video clip business challenge. 17 applicants attended the three-day
selection boot camp.
Eight individuals presented their innovative business responses to an exco
panel. All eight candidates were successful and seven, aged 23 to 27 years,
accepted the 12-month internship opportunity and started on 1 March
2017. The candidates, with qualifications in economics, law, medicine,
investment management, financial management, mathematics and
mechatronics engineering, are allocated to key, primarily digital, strategic
projects across theTelkomgroup.
The internship programme contributes toTelkom’s business strategy,
bringing unique and fresh thinking to problem solving, strategic projects
and new business development.
Our Future Mind
Dike Phatudi
(24)
> BA Law, Postgraduate
Diploma in
Management (Business
Administration)
> “I care about youth
development and
education, and believe
passion is everything
when it comes to
your work”
Telkomhas invested
R4.7 million in 2017
in these initiatives
collectively: BYM,
Future Minds, FLDP
and WeThinkCode.




