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78

03

Performance

Human

capital

– continued

Talent attraction

Bright Young Minds

Our BYM programme offers

an innovative, disruptive

recruitment approach that

proved successful in selecting

forward-thinking, visionary

interns. The internship is

advertised on digital and

social media, and potential

candidates can apply by

completing knock-out

challenges and a YouTube

video response to a business

challenge. Following this,

candidates participate in an

intensive three-day selection

process that includes a

presentation to exco.

The culmination of our 2016

inaugural BYM programme led

to the permanent placement of

seven interns into the business

with effect from 1 March 2017.

In their permanent capacity,

these interns are structured

as an internal consultancy unit

to provide innovative thinking

and millennial perspective to

key strategic projects across

the business. The unit, housed

under the chief of human

resources, assists in ensuring

enhanced concentration of the

BYM skills and focus on project

delivery and execution.

Our Future Mind

Summaiyah Adamjee

(27)

> BCom Law , BCom

Economics and

Econometrics, Certificate

in Photography

> “I live by the words of

Ellen Degeneres ‘Be kind

to one another’”

> “We need to invest in

youth development and

education to shape

our future”

Future Minds

Round two of our graduate internship programme adopted an anonymous

gamified digital challenge targeting millennials across a variety of digital

platforms. This year’s programme, branded Future Minds, experienced a

23 percent performance increase, with in excess of 47 000 hits to our

application site. Candidates gained access to the application process

by completing of a brainteaser; applicants then attempted a number of

increasingly high-intensity online challenges and completed a 60-second

video clip business challenge. 17 applicants attended the three-day

selection boot camp.

Eight individuals presented their innovative business responses to an exco

panel. All eight candidates were successful and seven, aged 23 to 27 years,

accepted the 12-month internship opportunity and started on 1 March

2017. The candidates, with qualifications in economics, law, medicine,

investment management, financial management, mathematics and

mechatronics engineering, are allocated to key, primarily digital, strategic

projects across theTelkomgroup.

The internship programme contributes toTelkom’s business strategy,

bringing unique and fresh thinking to problem solving, strategic projects

and new business development.

Our Future Mind

Dike Phatudi

(24)

> BA Law, Postgraduate

Diploma in

Management (Business

Administration)

> “I care about youth

development and

education, and believe

passion is everything

when it comes to

your work”

Telkomhas invested

R4.7 million in 2017

in these initiatives

collectively: BYM,

Future Minds, FLDP

and WeThinkCode.